Sunday, March 1, 2009

There’s market for traditional cuisine, says Talib

WELL-DONE: Talib (third left) presents a certificate while Jamaluddin (second left) looks on.

BINTULU: Traditional cuisine is close to the people’s heart and certain food brings back fond memories to some people, especially lovers of traditional food.

Saying this was chairman of Sarawak Economic Development Corporation (SEDC) Datuk Talib Zulpilip when officiating at the closing of a two-day ‘food preparation and traditional cook demonstration course’ which was participated by 29 people at Medan Niaga Jepak recently.

It was organised by SEDC. Entrepreneurs who dare to prepare and sell traditional cuisine would reap a handsome profit because there is demand for their product, given the huge market out there.

“Working people in particular have little time to cook at home, and therefore would likely turn to food cooked by others especially if the food is cooked as if its their mother’s doing.

“This is common in big cities such as Kuala Lumpur where the residents are always busy but when it comes to eating they like food prepared the traditional way.

“Hygiene also plays a big part in attracting customers,” Talib told participants.

He reminded players in the food industry to emphasise consistency.

“Consistency is vital in the long run and to regular customers. Products that are easily obtained, served on time, and are priced affordably, are likely to receive good patronage,” he said.

Hence, he hoped the knowledge gained from the course could help participants develop their business.

SEDC director (entrepreneur development) Jamaluddin Mohd Yusuf was among those present.

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